comScore reported that 90 percent of online shoppers say that online videos help them make purchasing decisions.Īnimoto, an online video creation service, conducted an “ Online and Mobile Video Study” involving 1,000 internet users. They also watched a total of 35.2 billion video advertisements the same month. Statistics On Video Marketing Is this a video camera?Īccording to comScore, a company that monitors activity on the internet, 188.2 million Americans watched a total of 52.4 billion online videos in December 2013. If you are not already using video marketing to promote your products and/or services, you are truly missing out on one of the most effective marketing tools available today.įurthermore, this type of marketing is free and relatively easy to implement. You may have noticed too that Google often ranks YouTube videos in the top ten of the Google search engine results. Since that purchase, YouTube has quickly grown to be the second most used search engine on the internet. To illustrate just how powerful, consider the fact that Google paid far more for YouTube than it had ever paid for any other investment at the time, $1.65 billion to be exact! Video marketing is one of the most powerful tools in your marketing arsenal. I wrote this article to help business owners and managers get from where they are to where they need to be, producing at least some videos for their companies and products! Video Marketing is POWERFUL I think once you read this article in its entirety you will enthusiastically agree that it is. With that much reticence, is it worth the effort? More often than not, I have been handed responses like “Wow, I don’t know if I can do that” or “I am not good in front of a camera” or “I don’t know how to do that” or something similar. There have been only a few times in my career when I have brought up the subject of video with another CEO and gotten back an enthusiastic “Great, let’s do it!”
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